On 7 July 2026, the Radisson Blu Hotel City Center in Casablanca hosts “Smart Contract Morocco 2026 – Digitalising Hospitality & Design,” a Spanish-Moroccan business forum devoted to the digital transformation of hospitality fit-out, architecture and design. Architecture du Maroc is the official media partner.
Organised at the initiative of INFO Región de Murcia, with support from the European Regional Development Fund (ERDF), the forum marks the official launch on the Moroccan market of the first Spanish digital contracting platform, designed specifically for the hospitality fit-out, architecture and premium design sectors.
As Morocco accelerates the modernisation of its tourism infrastructure, the event creates an exclusive business bridge between Spanish solution providers and Moroccan clients — investors, real-estate developers, tourism operators and architects — around a shared ambition: to secure, optimise and speed up project delivery.
Three structuring themes
- Immersion and digital transformation — a concrete demonstration of the platform and its impact on the optimisation, transparency and legal security of hospitality fit-out projects.
- Cross-border synergies — skills transfer and exchange of best practices between Spanish solution designers and Moroccan specifiers.
- B2B partnerships — personalised business matchmaking sessions to stimulate investment and build lasting business flows.
Programme (Greslin Room)
- 2:30 pm — Welcome and coffee
- 3:00 pm — Institutional opening, “Morocco and Spain: a strong, lasting and prosperous cooperation” — Javier Sanz Muñoz, Adviser at the Economic and Commercial Office of the Spanish Embassy in Casablanca.
- 3:15 pm — Presentation of INFO Región de Murcia and the digital platform — David Garay, Co-director of Indegate Consulting and OPEX INFO Murcia in North Africa.
- 3:30 pm — Expert perspectives, “Transformation of the hotel sector in Morocco: challenges, opportunities and outlook” — Lahcen Zelmat, President of the National Federation of the Hotel Industry (FNIH); Karim Sbai, President of the Regional Council of the Order of Architects of the Centre.
- 3:45 pm — Networking coffee break
- 4:00 pm — B2B meetings & matchmaking
- 6:00 pm — Networking cocktail (hotel rooftop)
The Spanish exhibitors
Eight Spanish companies will cover the entire contract-equipment chain: TM Leader Contract (turnkey contract projects), Casual Solutions (bespoke design furniture), Siroco Spain (LED lighting), Hevea Outdoor Furniture (outdoor furniture), Suministros LOMAR (hospitality supplies), Ibercam (equipment and fit-out), Vickflex and Ecusleep (premium bedding).
Practical information
Institutional partners: INFO Región de Murcia, Region of Murcia, European Union (ERDF), National Federation of the Hotel Industry (FNIH), National and Regional Council of the Order of Architects of the Centre, Regional Association of the Hotel Industry of Casablanca-Settat (ARIH), Indegate Consulting. Media partners: Africa Trade News, Architecture du Maroc, Déco Actuelle.